James and Jo were forced to go all the way to Switzerland to shoot a video for one of the Mercedes "Dream Drives" from Geneva to Montreux. Originally shot as part of a CD-ROM given to customers awaiting delivery of their new car, material from the video was later used online. Rupert composed and performed the music track.
James also art directed, designed and shot a good deal of a series of DVD's for the European long-lead launch campaign for the R-Class.
Work: art direction, design, video direction and editing, music
Who: James Lane while at RMGConnect with Jo Bowker and Rupert Latimer
Agency: RMGConnect/JWT