Tourism Ireland were looking for an online campaign to match the "epic" atmosphere of the TV and press. James art directed a series of banners in a range of formats (expandables, overlays, streaming and standard) which really solved the brief and thrilled the client. The banners all clicked through to themed landing pages, taking users into the main site.
Jo shadowed the main photograpy unit and shot all the footage that was used in the campaign.
Work: art direction, design, video direction, camera and editing.
Who: James Lane while at RMG and Jo Bowker
Agency: RMGConnect/JWT